The MK Cellphones identity came from something I noticed during the in-person brand briefing. When employees picked up customer calls, they introduced the business by the initials first: "MK Cellphones." That made MK feel like the part people would remember, say back, and recognize quickly.
So instead of using a generic phone repair icon, I built the logo around the owner's initials. The connected MK mark feels technical, compact, and easy to use across stickers, stamps, profile icons, signage, and website details, while the full wordmark adds clarity when needed.











