Brand/ Client Name:
Pawsh
Pawsh is a concept driven dog lifestyle brand developed as a university project.
This project brings the brand to life through logo, promotional posters, social media visuals, and merchandise. Together, these elements shape a modern and premium identity that celebrates a better, more stylish everyday life made for dogs.
Logo
The Pawsh logo redefines the letter “W” as a minimal dog face, placing the brand’s purpose at the center of its form. Soft teal accents add warmth, while bold black letterforms maintain clarity and strength. The result is a distinctive, modern identity that expresses an elevated lifestyle designed exclusively for dogs.
Promotional Visuals
These advertising visuals use humor and attitude to give the brand a distinct voice. The confident expressions of the dog paired with bold, conversational headlines create an immediate emotional connection, making the message feel playful yet self assured. The neutral backdrop keeps the focus on the subject, while the soft beige and teal accents maintain visual consistency with the brand identity. By combining expressive imagery with light, witty copy, the designs position the dog as the judge of lifestyle standards, reinforcing the idea that a better life is not optional, it is expected.
Advertisements & Packaging
These visuals translate the brand seamlessly across platforms while preserving a unified identity. Each format is thoughtfully composed for its space, from square to horizontal, ensuring clarity, impact, and immediate recognition. The neutral backdrop, confident expression, and signature teal accents maintain consistency, creating a distinct presence across every digital touchpoint.
Twitter (X)
Banner
These packaging visuals maintain a clean, consistent look with neutral tones and teal accents for instant recognition. A simple, unified system that elevates everyday essentials for dogs.
Merchandise
Playing Cards
The playing cards reinterpret a classic deck through a focused dog themed system. The box features a vintage inspired illustration that gives the set a collectible presence. Across all suits, the Ace becomes a bold paw symbol, number cards progress through increasing dog footsteps, and the face cards introduce defined canine characters. The Jack stands with a cigar, the suit mark rising as smoke. The Queen appears in profile with a crown marked by the suit symbol. The King leans against a table, his crown placed beside him with the symbol embedded. Clean line work, generous space, and traditional corner indices keep the deck familiar while giving it a distinct identity.
