Brand/ Client Name:
Pretty & Pink
Pretty & Pink is a charm based jewelry brand designed for everyday expression, combining femininity with a soft, approachable aesthetic.
This project establishes a complete visual identity across logo design, business cards, and packaging inserts.
Logo
The identity features two logo variations built around a hand drawn floral outline and expressive script typography that flows with the form. The primary version uses a clean floral line on a dark base for a refined presence, while the pink version adds a soft gradient flower in the background for a more playful, romantic feel. Both maintain the same core structure, allowing the brand to shift in mood without losing consistency.
Business Card
This business card was designed as a small object rather than a typical print piece. Its circular form is inspired by a pocket mirror, opening in soft pink and revealing a black inner panel with the logo and details. The contrast feels refined yet playful, and the fold adds a sense of reveal. Simple in structure, but distinctive in form, it gives the brand something people are likely to keep, not discard.
Packaging Inserts
These packaging cards are designed as part of the unboxing experience. The first two visuals show two variations of the same front design, sent randomly with each order to keep it fresh while staying within the brand’s soft pink and black identity. The third image shows the back, featuring a heartfelt thank you note that adds a personal touch. Together, they turn a simple insert into a small but thoughtful brand moment.
POM POM
POM POM is the luxury sub brand under Pretty & Pink, created for a more refined and premium audience. It carries a richer, elevated identity while staying rooted in the parent brand. Designed for those who value exclusivity and bold elegance, it represents a more polished expression of the brand.
Logo
The logo features a sleek gold wordmark on a deep black background, creating a timeless, high end contrast. Tight letter spacing gives it a confident presence, while the subtle shine within the “O” adds a jewel like detail. Minimal and powerful, it captures a modern luxury aesthetic.
Bookmark
The POM POM bookmark collection pairs bold luxury with soft elegance. The black edition feels timeless and polished with gold detailing, while the floral version adds warmth through delicate blooms. Two distinct moods, one refined and premium identity.
