Brand/ Client Name:
Apple
Apple is globally recognized for its innovation and design excellence.
This project explores a refined, minimal visual direction inspired by Apple’s philosophy, including a concept-based iPhone 17 Pro Max campaign and redesigned apple.com pages centered on clarity, hierarchy, and a premium aesthetic.
Launch Campaign Concept
iPhone 17 Pro Max
This concept campaign explores how Apple could introduce the iPhone 17 Pro Max through a structured and visually cohesive launch system.
This design presents the iPhone 17 Pro product landing section, inspired by Apple’s launch style where simplicity and focus lead the experience. Generous negative space highlights the product, while bold, minimal typography keeps the message clear and confident. A subtle Siri-inspired gradient hints at advanced intelligence and performance, maintaining a premium and refined feel.
Note: The device shown is a 3D concept and is not affiliated with or endorsed by Apple.
This design carries the same visual direction into digital advertising. Consistent typography, gradient lighting, and strong contrast reinforce recognition, while a subtle glow suggests innovation. The clean layout keeps it clear and refined across platforms.
Note: The device shown is a 3D concept and is not affiliated with or endorsed by Apple.
This design is tailored for third-party sellers, focusing on clarity and structure. Key specifications are presented in a clean, scannable format with minimal iconography and balanced spacing. The layout maintains a premium tone while making product details easy to understand in retail environments.
Note: The device shown is a 3D concept and is not affiliated with or endorsed by Apple.
Editorial Design
Apple Featured in Wired
Page 1
This cover concept envisions Apple’s A19 Pro featured in Wired, blending editorial storytelling with Apple’s refined visual language. The device remains central, with layered color variants adding depth and range. A Siri-inspired gradient and subtle glow highlight the A19 chip as the core innovation, reinforcing performance and AI capability. The layout balances strong editorial presence with clean hierarchy, creating a cover that feels structured and authentic.
Process
The process started with a 3D phone render and a Siri-inspired gradient to set the AI-focused tone. Devices were positioned and refined with color, lighting, and shadows for depth and realism. The A19 badge was integrated with precise alignment, and final typography and the WIRED logo completed the publication-ready cover.
Page 2
This page shifts from cover impact to a structured editorial spread focused on the A19 Pro. A glowing headline sets clear hierarchy, while a clean grid organizes performance and AI-driven content for easy reading. The Siri-inspired gradient reinforces the theme, and the grounded device placement adds depth while maintaining a refined Apple aesthetic.
Process
The process began with a Siri-inspired gradient to establish the AI-driven tone. The Apple logo was positioned and refined for balance, followed by color adjustments to maintain harmony. The product was then placed with added ambient reflections for depth and realism. Finally, typography was structured and aligned to create a clean, readable editorial layout.
Page 3
This page centers on the A19 chip, presenting it as the core of the innovation story. The composition is immersive and focused, allowing the processor to feel impactful yet refined. Performance statistics are organized clearly for easy scanning, while a subtle gradient and darkened backdrop add depth and reinforce an AI-driven, precision-led aesthetic.
Process
The process began with a processor stock image and an AI-expanded background to create depth. The backdrop was darkened for stronger contrast, the processor refined with subtle color and glow, and typography added to complete the layout.
Website UI Redesign Concept
Homepage
The homepage is redesigned to place each product front and center. A streamlined carousel with automatic transitions introduces the latest releases first, giving each one a dedicated moment of attention before users scroll.
Product Experience
This product landing page reimagines iPhone 17 Pro Max with Apple Intelligence at its core. Inspired by the existing lineup, it uses Siri inspired gradients to frame the device with a refined spectrum glow. The result feels focused, confident, and built around intelligence.
Leadership Page
The Leadership page is redesigned to feel more focused and personal. Instead of displaying every executive at once, a guided carousel highlights one profile at a time, with clear navigation controls. As users scroll, detailed information unfolds, creating a more deliberate and immersive leadership experience.
Account Dashboard
The Account Dashboard is redesigned with a clear, structured layout. Instead of old product placements that interrupt the flow, each device is presented in balanced cards with defined spacing. The result feels organized, easier to scan, and seamlessly integrated into the overall page design.
Support Page
The Support page is redesigned for clarity at first glance. Key actions and product categories are visible without scrolling, each placed in structured cards with balanced spacing. The search bar is positioned prominently and centrally, making it the primary entry point for quick, direct assistance.